Discover the 11 game-changing social media trends for 2023!
The social media landscape is constantly evolving, and staying ahead of the trends is crucial for brands looking to engage with their audience effectively. In 2023, several key trends are expected to shape the social media landscape. Let's take a closer look at these trends and their implications for businesses:
1. "Edutainment" Content:
Educational and entertaining content, known as "edutainment," is gaining traction. This trend presents an opportunity for brands to create content that combines valuable information with entertainment. Brands can leverage short-form video platforms like TikTok and Instagram Reels to demystify industry concepts, offer life hacks, and engage with their audience in a fun and informative way.
2. Increased Investment in Video Production:
Video content remains a dominant force on social media, and businesses are recognizing the need to invest more in video production. To stand out in the competitive social media landscape, brands should allocate resources for video equipment and staff. By doing so, they can elevate their video content quality and storytelling.
3. BeReal and Authenticity:
The BeReal app and the rise of vertical networks and closed communities indicate a growing preference for authenticity among social media users. Brands should focus on understanding and conveying their authentic identity. Authenticity will be a key differentiator for businesses in 2023, and it's important to align your brand with genuine values and beliefs.
4. Experimentation with Emerging Networks:
Emerging social networks like Mastodon, Tumblr, Hive, and Discord are gaining attention. Brands should monitor these platforms and evaluate their potential for reaching their target audience. Running polls on existing social media accounts and using social listening tools can help assess the interest and sentiment surrounding these networks.
5. Continued Growth of the Creator Economy:
The creator and influencer economy is flourishing, with influencer content surpassing media and brand content in terms of viewership. Brands can leverage creators to enhance engagement, connect with niche audiences, and strengthen their social communities. Consider looking for potential creators within your existing community.
6. Employee Advocacy:
Employee advocacy will become a significant social media trend in 2023. Companies will encourage their employees to become content creators, helping build brand awareness and thought leadership. Developing an employee advocacy program can help brands harness the power of their workforce in social media marketing.
7. Evolving Sustainability Messaging:
Brands are shifting from loud environmental sustainability claims to a more subtle approach known as "green-hushing." To maintain credibility, brands should ensure that their sustainability messaging is accurate and transparent. Collaboration with PR and CSR representatives can help vet and refine these messages.
8. Social Customer Care for Surprise and Delight Marketing:
Brands are elevating social customer care to create delightful customer experiences. Going beyond timely responses, brands like Notion and Tumblr are using personalized and engaging responses to win over customers and create organic social marketing traction. To implement such strategies, an integrated social media marketing solution is recommended.
9. The Marriage of Social and Legal Teams:
The relationship between social media and legal teams is becoming more important. Content formats and memes often rely on existing intellectual property, making a good working relationship between these teams essential to prevent copyright infringement risks. Brands should review and update their social media governance policies and ensure both teams understand the challenges and opportunities.
10. Revival of Social Commerce:
Social commerce, once a significant trend, is making a comeback. People are still shopping on social media platforms, even in uncertain economic times. Brands should stay updated on social commerce features on different networks and optimize their profiles to provide a seamless checkout experience for potential customers.
In 2023, businesses that adapt to these social media trends will have a competitive edge in engaging their audience and building a strong online presence. It's essential to monitor these trends and align your social media strategies accordingly to stay relevant in the ever-changing social media landscape.